Technical SEO Services
From site speed to crawlability, we fix the backend issues holding your rankings back. RD Digital offers technical SEO audits and ongoing optimisation across New Zealand.
Unlock Higher Rankings with RD Digital’s Technical Optimisation
A fast, functional website is essential for search visibility. At RD Digital, we offer technical site optimisation that improves your website from the ground up—resolving backend issues that often go unnoticed but have a huge impact on rankings, traffic, and user experience.
Whether you’re running an ecommerce platform or a lead-gen website, our team in Auckland, New Zealand helps you build a solid technical foundation that search engines love.
How long does a technical SEO audit take?
A typical audit takes 5–10 business days depending on the size and complexity of your website. Larger ecommerce sites with thousands of pages may take longer. Once complete, we provide a prioritised report with actionable recommendations.
Will technical SEO changes affect my current rankings?
Improvements to site speed, crawlability, and structured data generally have a positive impact on rankings. In some cases you may see short-term fluctuations as search engines re-crawl and re-index your site, but the long-term effect is almost always beneficial.
Do I need technical SEO if my site is on WordPress?
Yes. WordPress handles some basics out of the box, but issues like bloated plugins, render-blocking scripts, poor URL structures, missing schema markup, and slow hosting are common. A technical audit identifies exactly what needs attention on your specific setup.
How often should I run a technical SEO audit?
We recommend a comprehensive audit at least twice a year, or after any major site update such as a redesign, platform migration, or large content change. Ongoing monthly monitoring is ideal for sites that publish frequently or rely heavily on organic traffic.
Common Technical SEO Issues We Fix
What We Deliver
Comprehensive Technical SEO Audit
- Site structure and speed checks
- Mobile-friendliness testing
- HTTPS and SSL audits
- Crawl and indexing reports
Ecommerce Technical SEO
- Product schema implementation
- Fixing duplicate content and filters
- Optimizing category and product URLs
- Speed enhancement for large inventories
Image SEO Optimization
- Compress and resize for faster load times
- Add meaningful alt text and filenames
- Enable lazy loading for UX and performance
Page Speed & Core Web Vitals Optimization
- Minimizing scripts and CSS
- Enabling browser caching and CDNs
- Monitoring with Google PageSpeed & Lighthouse
URL & Internal Linking Optimization
- Keyword-rich, SEO-friendly URLs
- Strategic linking to distribute link juice
- Fixing orphaned or underlinked pages
Schema & Structured Data Implementation
- Product, review, FAQ, and local schema
- JSON-LD and microdata setup
- Testing via Google’s Rich Results Tool
Why Choose RD Digital?
Boost Rankings & Performance with Expert Site Optimisation
Ranking high on Google isn’t just about content or backlinks — it’s about how well your website is built. Our approach optimises the foundation of your site to ensure it’s fast, crawlable, secure, and fully aligned with search engine requirements.
By fixing technical issues, improving site speed, enhancing mobile usability, and structuring data correctly, Technical SEO gives your website the strong foundation it needs to achieve higher rankings, attract more organic traffic, and deliver a seamless user experience.
Contact us today for a free site audit consultation and discover how our optimization strategy can help you maximize visibility, boost site performance, and stay ahead of competitors.
01
SEO Goal Alignment
We learn your KPIs and define a custom strategy aligned with your business goals.
02
Audit & Issue Identification
A full audit of technical issues affecting speed, crawlability, and structure.
03
Roadmap & Recommendations
We provide an actionable SEO plan with priorities and timelines.
04
Knowledge Transfer
We train your team or provide implementation directly—your choice.
05
Ongoing Support (Optional)
Monitor performance and provide regular technical reviews to keep your site competitive.
Ready to Fix What’s Holding Your Rankings Back?
At RD Digital, we help businesses across New Zealand build stronger websites with our advanced backend SEO solutions. Whether your site needs speed enhancements, better structure, or indexing fixes—we’re ready.