How to Get More Leads for My Plumbing Business

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How to Get More Leads for Your Plumbing Business
Plumbers know how to fix a leak fast — but when it comes to generating leads, things can get murky. If you’re a plumber here in New Zealand wondering how to attract more local jobs and keep your calendar full, you’re not alone.
The good news? You don’t need to be a marketing expert to grow your plumbing business. You just need the right strategy — built for how real Kiwis search for services today.
Here’s how we help tradies like you consistently get more leads online.

Start with Your Website — Make Sure It’s Working For You

First things first: your website isn’t just a digital business card. It’s your 24/7 sales tool.
Far too many plumbers have outdated sites (or none at all) that:
  • Load slowly on mobile
  • Don’t clearly list services or locations
  • Lack calls to action like “Call Now” or “Request a Quote”
  • Don’t show up in Google at all
Your website needs to do one thing really well: turn visitors into enquiries. That means having:
  • Clear service pages (e.g. blocked drains, hot water cylinder installs, emergency plumbing)
  • Location pages that target suburbs you serve
  • Trust signals like reviews, photos, and certifications
  • Click-to-call buttons, contact forms, and live chat if possible
If you’re starting from scratch or need a serious upgrade, check out our website development services.
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Optimise for Local SEO (So People Can Actually Find You)

When someone searches “plumber near me” or “blocked toilet Christchurch”, your business needs to show up. That’s where Local SEO comes in.
When someone searches “plumber near me” or “blocked toilet Christchurch”, your business needs to show up. That’s where Local SEO comes in. Here’s what we focus on:
  • Google Business Profile setup and optimisation
  • On-page SEO: making sure your pages are targeting the right keywords
  • Location-specific content to rank in the areas you want to work
  • Schema markup so search engines understand your services
  • Review generation to boost visibility and credibility Local SEO is one of the most powerful lead drivers for plumbers — especially when you show up in the map pack. And best of all, those leads are already looking to hire someone. Explore our SEO services to see how we help Kiwi plumbers dominate local search.

Run Google Ads for High-Intent Leads

Sometimes, you need the phone ringing this week — not in 3 months. That’s where Google Ads Marketing comes in. We help plumbing clients run highly targeted campaigns around:
  • “Emergency plumber Auckland”
  • “Hot water system repair Wellington”
  • “Affordable plumber Tauranga”
These are high-intent searches — people looking to hire right now. What we do differently:
  • Build landing pages that convert
  • Use call tracking to measure ROI
  • Optimise bids based on suburb, time of day, and job type
  • Eliminate wasted ad spend on irrelevant clicks The result? You show up when and where it matters — and only pay when someone clicks.

Don’t Sleep on Social (Especially for Branding & Trust)

While most plumbing leads come from search, social media marketing plays a supporting role. A well-maintained Facebook or Instagram presence shows customers:
  • You’re real and active
  • You do quality work (before-and-after photos are gold)
  • You’re approachable and trustworthy
Want to take it up a notch? Paid social ads can retarget site visitors or promote time-sensitive services (like “book pre-winter plumbing check”). The key is consistency. You don’t need to post every day — just make sure you’re showing up where your audience is.

Bonus: Referral Systems Still Work — But Take Them Online

Word-of-mouth is powerful in the trades world. But instead of waiting for someone to recommend you at a BBQ, make it easier online:
  • Offer a referral discount or bonus
  • Create a “Refer a Mate” page on your website
  • Ask happy customers for Google reviews (and guide them through it)
These small tactics compound. The more reviews and referrals you get, the stronger your online presence becomes — and the easier it is to generate new business on autopilot.

The RD Digital Approach

We work with tradies across NZ — plumbers, sparkies, builders — and we get the challenges you face. You want leads. Not fluff, not followers. Real people, real calls, real work. That’s why everything we do is geared toward helping you:
  • Get found online by the right people
  • Convert more of that traffic into booked jobs
  • Build a sustainable flow of leads that doesn’t rely on one channel alone
If you’re ready to take your plumbing business to the next level, let’s chat. We’ll build a strategy that fits your budget, your goals, and your location — without the BS.
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