Social Media Strategy Development
Smart planning. Strong presence. Real results.
In today’s fast-scrolling world, showing up on social media isn’t enough—you need a plan that makes people stop, look, and engage. Our social media strategy development services help you cut through the noise and build a consistent, on-brand presence that drives growth.
Whether you’re launching a brand, promoting products, or nurturing a community, we build strategies that connect the dots between your goals and your audience.
Why a Social Media Strategy Matters
A well-crafted strategy helps you reach the right people at the right time with the right message.
With planning and scheduling in place, you can focus on running your business while your social media runs on autopilot.
Tracking performance means learning what works (and what doesn’t), so you can optimise as you grow.
What We Offer
Custom Social Media Calendars
We develop month-by-month posting plans that align with your marketing goals, product launches, and key dates—so you’re never scrambling for content.
Includes:
- Platform-specific content suggestions
- Branded post themes
- Timely campaign integration
- Hashtag & keyword targeting
Content Planning & Messaging Strategy
We define your tone, content pillars, and engagement style to help shape how you show up online—consistently and clearly.
Includes:
- Platform-specific content suggestions
- Key messaging frameworks
- Engagement prompts & caption ideas
- Community building tips
Scheduling & Automation Setup
We set up tools like Meta Business Suite, Buffer, or Hootsuite so you can pre-schedule content across Facebook, Instagram, LinkedIn, and more.
Includes:
- Tool recommendations
- Scheduling workflows
- Training (if needed)
- Cross-platform optimisation
Performance Tracking & Adjustments
We review your metrics to see what’s resonating, what’s not, and how to tweak your strategy for even better results.
Includes:
- Monthly or quarterly reporting
- Post engagement analysis
- Audience growth insights
- Strategy refinements
Ideal for:

Small businesses building their brand

E-commerce stores launching new products

Creators & consultants managing multiple channels

Startups looking to grow fast and smart
Google Reviews
David WhartonTrustindex verifies that the original source of the review is Google. I would highly recommend the team at RD Digital. We saw a significant improvement in our site performance from their help. The key with them versus other digital agencies is that they get to understand your business and tailor their strategy based on your goals and low hanging fruit to drive fast returns on investment. They are partners in your success rather than just seeing you as another transactional account. Dallas, Robin and the team are incredibly skilled and a dream to work with. Quik SolutionsTrustindex verifies that the original source of the review is Google. We got a website done from RD Digital and we’re super happy with them and the service we received. The website was massive and it’s not just what we asked for, they actually went one step ahead and implemented everything exactly how we wanted it. Their SEO team is also continuously working hard to push the website rankings up. Honestly can’t fault them, they’ve been awesome to deal with and really know what they’re doing. Katikati Robert HarrisTrustindex verifies that the original source of the review is Google. We use RD Digital for our social media marketing and Google Maps at Katikati Robert Harris, and honestly, these guys really know what they’re talking about. They’ve helped us a lot, not just by doing the work, but by actually taking the time to explain what’s happening behind the scenes so we understand it too. Since working with them, we’ve seen a noticeable improvement in our store’s sales. Super helpful team, always responsive, and great to deal with. Highly recommend! Catherine GeorgeTrustindex verifies that the original source of the review is Google. We’ve had such a great experience working with RD Digital. They’ve delivered exceptional results for us — real leads, new clients, and strong ROI — all while being super mindful of our budget. They take the time to understand what success looks like for us and consistently come back with smart, creative strategies that actually work. It’s been so refreshing to work with an agency that’s not just about the fluff — they’re focused, responsive, and genuinely committed to helping us grow. Highly recommend. Brendon WilsonTrustindex verifies that the original source of the review is Google. The team at RD digital are the best - both Dallas and Robin give a personal service that's second to none- they listen then advise and a solution is met , and from our experience the outcome always exceeding expectation - look no further you have found the company you should partner with for your companies digital solutions - Brendon Wilson, director Leisurehire NZ On Point Distribution Partners LtdTrustindex verifies that the original source of the review is Google. The team is extremely professional and has great communication. We have a much better understanding of how digital marketing works now and don't feel like we are in the dark. We are seeing great results from the work they are doing for us! Highly recommend. ParthTrustindex verifies that the original source of the review is Google. I got my website designed by RD Digital, and I couldn’t be happier! These guys know their stuff—professional, creative, and super easy to work with. Highly recommended!
We’ve Worked With
Elevate Your Brand with a Winning Social Media Strategy
FAQs
What is a social media strategy?
Why does my business need a social media strategy?
How long does it take to see results from a social media strategy?
Do you also create the content, or just the strategy?
Can I manage the strategy myself once it’s set up?
How much does social media strategy development cost?
Will this help my business get more sales?
Let’s Build a Social Plan That Works
We’ll help you go from scattered posting to strategic presence—with clarity, creativity, and a clear path to ROI.
Ready to grow with strategy? Reach out for a free consultation.